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Displaying Fortitude: with a specialty in editing music videos, this LA boutique looks to branch out into all types of projects.
LOS ANGELES -- You don't have to look beyond recently formed edit house Fortitude Editorial for proof that reputation matters, and a strong reputation ......(Continue Reading) Pop artists go commercial; advertisers are turning to pop tunes that will click in consumers' minds, while artists have learned that exposure and money
Watching TV commercials these days is like flipping around the radio dial. Pop songs from every era are filling up the commercial breaks. Popular groups ......(Continue Reading)Pitching Product - music in advertising
Both Publishers And Advertisers Are Selling Their Wares Once the province of jingle factories and sound designers, the soundtracks for commercials ......(Continue Reading)McHale Barone + Rogue Creative: two worlds collide; the story of how a music-for-commercials shop met an animation studio - Open House - Brief Article
NEW YORK -- Chris McHale says he keeps on top of his game by "keeping his pencil sharp." In this case, McHale has done it by uniting his successful music and radio commercial production house, McHa...(Continue Reading)HSI, Primal Scream form music venture - Bicoastal HSI Productions
Bicoastal HSI Productions and Primal Scream have joined forces to create Professional Artists, a music company that will operate from both coasts of the ......(Continue Reading)
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