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Pop artists go commercial; advertisers are turning to pop tunes that will click in consumers' minds, while artists have learned that exposure and money Watching TV commercials these days is like flipping around the radio dial. Pop songs from every era are filling up the commercial breaks. Popular groups ......(Continue Reading) Nike And HSI's Paul Hunter Go Freestyling HIS Director Merges Hip-Hop And Hoops For Wieden+Kennedy, Portland. The celebration of freedom and self-expression through basketball and hip-hop form the basis of a recent :60 spot for Nike, cal...(Continue Reading)Buffalo dances There is no national science just as there is no national multiplication table; what is national is no longer science. --Anton Chekhov The reasons ......(Continue Reading)A brand new you: they were once just casual acquaintances. Now they're our wanna-be best buds. So who calls the shots when it comes to you and your favorite Mark Walker is only 3, but he already knows what he wants from life. And thanks to streaming video on his Reebok-sponsored website, the Missouri toddler, ......(Continue Reading)L.A. Grapevine Byline: Maureen Droney Midas Records (www.midasrecords.net) in Canoga Park is a company with a plan, a major component of which is a full-service studio dedicated to nurturing Midas artists. Foun...(Continue Reading)
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