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TV commercials - Web site on TV commercial music - Brief Article
Where can you find new or unusual music? Surprisingly, the answer may be TV commercials, as advertisers use songs from such obscure but brilliant performers ......(Continue Reading) It all "adds" up: TV commercials of the future: "with pressure from [digital video recorders], advertisers and ad agencies searching for something to replace
"With pressure from [digital video recorders], advertisers and ad agencies searching for something to replace the 30-second commercial are utilizing ......(Continue Reading)Music videos: shrinking budgets and long hours don't scare post pros away from these "short films."
Music videos demand long hours, and still there's barely enough time to get the job done. And the money? Well it's been repeated over and over again, ......(Continue Reading)Theatrical spots: exhibitors are exposing movie goers to more in-cinema commercials—and reversioning TV spots
Remember the days when movie theaters were commercial-free zones? Theatrical spots have become standard fare today, and some are innovative, highly creative mini-movies. But what does it take to ge...(Continue Reading)Music videos: it takes more than scantily-clad, beautiful people to keep the MTV generation from changing channels
There's just so much imagery out there, how can you get viewers to watch the four-minute music videos that you worked on? "Holding people's interest ......(Continue Reading)
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