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Pop artists go commercial; advertisers are turning to pop tunes that will click in consumers' minds, while artists have learned that exposure and money
Watching TV commercials these days is like flipping around the radio dial. Pop songs from every era are filling up the commercial breaks. Popular groups ......(Continue Reading) The Ad-Agency Angle - advertising agencies are getting rights to use songs in advertising various commercial products
Navigating The Ins And Outs And Rising Costs Of Licensing Music Start Me Up. You Really Got Me. Ready To Go. Da Da Da. When you hear these lyrics, ......(Continue Reading)Big TV!
Don't change the chennel as this team comes to the U.S. In 70 seconds, "Places" goes places. A spot for Leisure Planet, the ad comprises a dreamlike ......(Continue Reading)Black Oldies Find New Life In TV Commercials - recorded songs - Brief Article
Jazz great Louis Armstrong urges people to come to enjoy the beauty of Missouri in the TV commercial that features his song, Up The Lazy River. Armstrong ......(Continue Reading)Movers And Shakers
ACE Communications has hired Joe Melfa, CTS as director; Jonathon Reeves, CTS as director of design services; and Nick Efstratiou, CTS-I, as engineering ......(Continue Reading)
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