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Wag the Dog?
Byline: D. W. Leitner Oceans of ink have been spilled about the impact of digital technology on our lives and times, and nowhere have the changes shattered more precedent and liberated more oppor...(Continue Reading) Let My Content Go
I've sat through countless product demos where some company rep spouts the line, "We listened to our customers and they said they want [insert ......(Continue Reading)The Envelope Filter
LETTER OF THE MONTH PR IS A GIRL'S BEST FRIEND I am a 16-year-old girl and would like to become a well-known disc jockey and producer. Do you have ......(Continue Reading)Radio! Radio!
Byline: RICK CLARK I was born and raised in Memphis, where some of the most important American music of the 20th century was produced. From my perspective, ......(Continue Reading)Accelerating Natural Contagion - book excerpt on word of mouth marketing - Excerpt
Brandweek readers may be suffering lately from a case of buzz overload, given the amount of space we've devoted to marketing's word-of-mouth wonders: ......(Continue Reading)
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