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McHale Barone + Rogue Creative: two worlds collide; the story of how a music-for-commercials shop met an animation studio - Open House - Brief Article
NEW YORK -- Chris McHale says he keeps on top of his game by "keeping his pencil sharp." In this case, McHale has done it by uniting his successful music and radio commercial production house, McHa...(Continue Reading) Sued for a song: recording industry cracks down on music pirates
WASHINGTON, D.C. -- Most people wouldn't walk into a music store and steal armloads of CDs. But raft lions of people download tunes from the Interact ......(Continue Reading)SFX for spots: studios working on commercials are bringing big-screen effects to living rooms nationwide
do movie special effects trickle down to commercials? In reality, there is rarely enough time or money for that to happen. Creatively, though, clients ......(Continue Reading)Music videos: it takes more than scantily-clad, beautiful people to keep the MTV generation from changing channels
There's just so much imagery out there, how can you get viewers to watch the four-minute music videos that you worked on? "Holding people's interest ......(Continue Reading)Theatrical spots: exhibitors are exposing movie goers to more in-cinema commercials—and reversioning TV spots
Remember the days when movie theaters were commercial-free zones? Theatrical spots have become standard fare today, and some are innovative, highly creative mini-movies. But what does it take to ge...(Continue Reading)
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